The Glow Up Carnival, a month-long celebration of all things beautiful, has come to an end at Lifestyle, India’s top destination for fashion and beauty. Over 25 leading beauty brands, special debuts, and thrilling in-store experiences were all part of the event, which took place across more than 120 Lifestyle shops from November 15 to December 15, 2024.
Key Highlights:
- Participating brands: Over 25 top beauty brands, including L’Oréal, Maybelline, Nykaa, Chambor
- New releases: More than twenty new and fascinating products have been released, including Maybelline Teddy Tint, L’Oréal Glycolic Bright, Nykaa Superlight Foundation, and Chambor Liquid Lipsticks.
- Makeovers: Over 5,000 professional makeovers showcasing the newest trends in beauty
- Beauty trends: More than 25 trends have been revealed, such as chrome nails and glossy lips.
- Special offers and games: Clients took advantage of special discounts and thrilling online games with immediate rewards.
- Influencer engagement: Top influencers such as Arpita Singh, Neha Bhandari, Anahita Karanjia, Tiya Roa, and many more provide weekly beauty advice and lessons. and tutorials from leading influencers like Arpita Singh, Neha Bhandari, Anahita Karanjia, Tiya Roa, and many more
“The Glow Up Carnival 2024 reflects our commitment to making beauty accessible, exciting, and innovative for our customers,” said Devarajan Iyer, CEO and Executive Director of Lifestyle India, in a statement marking the milestone. By uniting leading brands, styles, and experiences, we have produced a celebration that genuinely captures the essence of contemporary beauty.
Event Impact & Achievements:
- Reach and engagement on social media: Reached 1.55 million people and received 171K likes, shares, and comments on various social media sites.
- Influencer partnerships: Partnerships with leading beauty influencers such as Arpita Singh, Neha Bhandari, Anahita Karanjia, Tiya Roa, and several more produced around 3L reach and over 16,000 interactions, increasing interest in and awareness of the event.
- Social media contest participation: With 172 entries, the campaign’s visibility and brand interaction increased dramatically.
- Participation and redemption of digital games: Over 20,000 people played digital games,
- Outreach for CRM: 20 million clients
- In-Store Visibility: New releases and beauty trends were highlighted with eye-catching window displays, ceiling units, and focus points that made for a visually captivating shopping experience.
- Store Employee Enthusiasm: Employees who wore “Ask Me” badges and made tailored suggestions improved both the in-store and customer experiences.
- Employee Engagement Contest: Encouraging personnel to actively participate in the carnival’s success and promoting team spirit, the internal employee engagement contest saw 30 winners in 30 days and 30 glow-ups.
Lifestyle’s innovative in-store experiences and social media presence contributed to the event’s overall success.
