With the highest rating of ‘Dark Green Shirt’ for the sixth year in a row, Birla Cellulose is demonstrating and solidifying its leadership position in responsible wood procurement.
Fashion companies and retailers can now independently evaluate Man-Made Cellulosic Fibers (MMCF) suppliers for their forest fiber sourcing thanks to Canopy’s annual Hot Button Report, a non-profit organization with an environmental focus.
Business Director Birla Cellulose and Managing Director Mr. H.K. Agarwal of Grasim Industries Ltd. commented on the ranking, saying, “Birla Cellulose is proud to be leading the collaborative effort for scaling up Next Gen solutions.” This esteemed award demonstrates Birla Cellulose’s steadfast commitment to improving forest protection, sustainable wood procurement methods, and value chain transparency.
In order to create Next Gen Solutions, Birla Cellulose keeps spending money on research and development. It also carries out lab and pilot-scale tests using a range of feedstocks. To lessen its impact on forests, the corporation will create and greatly expand the use of Next Gen Solutions.
Nicole Rycroft, Executive Director of Canopy, expressed her heartfelt congratulations to Aditya Birla Group for once again taking the top rank in the company’s 2024 Hot Button Report. “We are inspired by their steady progress in bringing Next Gen fibers to market at scale and applaud their diligent efforts to eliminate Ancient and Endangered Forests from the MMCF supply chain. We anticipate that they will continue to spearhead the industry’s shift to Next Gen, low-carbon production in 2025.
About Canopy’s Hot Button Report:
When it comes to making sure that they are procuring from MMCF producers who are removing the risks associated with biodiversity loss and deforestation in their supply chain, fashion companies and retailers turn to Canopy’s Hot Button Report. Since over 550 international companies are seeking to source from “green shirt” makers, the significance of ecologically friendly business methods in the textile sector has in fact gained a great deal of support. With a combined yearly turnover of over $1 trillion USD, the businesses in issue have made a pledge that might be seen as a significant positive step. Brands have taken notice of the ‘dark green shirt producer’ ranking, which indicates the greatest degree of Canopy Style application for conservation of Ancient and Endangered Forests, transparency, traceability, and next-generation solutions.
One of the top producers of Man-Made Cellulosic Fibres (MMCF) with an emphasis on sustainability is Birla Cellulose, the Cellulosic Fibres division of the Aditya Birla Group.
Birla Cellulose runs eleven pulp and fiber production facilities that use closed-loop, eco-friendly technology that include recycled materials and improved natural resource conservation. Modern facilities and pilot plants are available at its five cutting-edge research centers. The fibers from Birla Cellulose are manufactured utilizing a closed-loop process that uses renewable wood and has substantially lower resource usage and carbon emissions.
Birla Cellulose collaborates actively with its upstream and downstream partners to create a bigger and broader positive impact on the sustainability of its value chain. Visit https://www.livabybirlacellulose.com/
