THE EVENT THAT EXCITES THE JEANSWEAR INDUSTRY: DENIM PV RESULTS A driving force behind denim innovations is Denim Première Vision!
2,610 people attended Denim Première Vision, the global gathering of professionals in the denim sector, which took place at Superstudio Più in Milan on December 4 and 5. The two days were devoted to innovation, creativity, and trends. The event, which was sponsored by the City of Milan, brought together important figures in the denim sector and gave fashion firms a chance to network with global experts and learn about the newest trends and collections for the Spring-Summer 26 season. The event received accolades for its lively ambiance, excellent offerings, and participants.
“Denim is becoming more and more of a mainstay in the luxury market thanks to its exceptional adaptability, which ranges from casual to elegant. These days, it embodies the broader goals of our whole sector: fusing innovation, sustainability, and excellence. With a decidedly forward-looking spirit, this Denim Première Vision edition embodied an extraordinary communal energy. The success of this event demonstrates our industry’s strong resolve to sustain its momentum of innovation and collaboration in an uncertain global setting. Both the level of attendance and the striking variety of profiles were in line with expectations. On May 21–22, 2025, Denim Première Vision will make a comeback for the Fall–Winter 26–27 Denim season. Première Vision Management Board President Florence Rousson remarked.
A LOOK INTO THE FUTURE OF DENIM AND SUSTAINABLE FASHION
The conferences were completely full. Discussions (facilitated by professionals in the field) and Pitches (a novel format that enables exhibitors to showcase their most recent technology advancements and eco-friendly projects on stage) offered a genuine forum for discussion, encouraging introspection, exchanging ideas, identifying solutions, and influencing the direction of denim. Here, collaborative intelligence, sustainability, and innovation are combined to tackle tomorrow’s problems.
Visitors had the chance to investigate important topics influencing sustainable fashion and denim’s future. Experts on stage emphasized the value of innovation in transformation processes, namely in sustainable material management, washing, and dyeing. The future of environmentally friendly denim was highlighted at Orta’s BIOAWAKE presentation, which also showed how businesses are incorporating sustainability into their production methods.
Technology and craftsmanship were also major topics of conversation, with Blue Jeans Lavanderie highlighting sustainable washing methods and Made in Italy in particular. The significance of integrating technological advancements with conventional knowledge to lessen environmental effect while preserving product quality was emphasized. The “Zero PP” concept presentation by Andrea Venier offered insightful information about fresh strategies for doing away with plastics in the denim industry. The founder of Denim Dudes, Amy Leverton, discussed everything from pop culture to protest movements, showing how each meme, movement, and mentality will influence the way jeans are designed, made, and marketed by 2026.
Lastly, the sociocultural issues facing the Middle Eastern market were examined, emphasizing ways for entering the market and opportunities for denim and fashion to flourish in this quickly changing region. Another important topic of debate was the role of women in the revolution of fashion trends, highlighting the increasing influence of female characters in the redefining of social and style norms.
Fashion workshops hosted by denim expert Julieta Mercerat showcased denim trends for the Spring-Summer 26 season, providing an early look at future stylistic and technical advancements, in addition to the exceptionally comprehensive conference program. These crucial instructional venues highlighted the most cutting-edge items from Denim PV exhibitors while showcasing significant production developments. While tackling the difficulties of a dynamic market, the event provides useful answers that give attendees and companies access to the greatest goods and cutting-edge innovations. These seminars offer a singular chance to exchange ideas, investigate fresh viewpoints, and encourage the development of collaborations and commercial prospects within the event’s corridors.
Visitors had the chance to attend conferences, fashion seminars, the fashion forum, and the exhibitors’ offerings (which included spinners and weavers, manufacturers and finishers, promotion and technological services, and accessory and component makers).
• Explore collections from emerging denim designers and talents within the Denim Fashion District – Learn more
• Participate in workshops and explore exhibitions – Learn more
