The grocery and supermarket chain ALDI Australia has announced a new partnership with Hologenix, a leader in textile innovation and the originator of CELLIANT®. The firms are working together to provide a new bedding line from ALDI’s store-brand home range, Kirkton House, that harnesses the power of infrared technology to promote a better night’s sleep and a quicker recovery.
Infrared technology will now be more widely accessible to the general public thanks to the new product line, which is the first time CELLIANT will be sold in a grocery store. The company will be able to grow internationally thanks to its partnership with ALDI AU, and the new retailer category will provide creative, premium wellness products at a reasonable cost.
According to Hologenix CEO and co-founder Seth Casden, “Infrared technology can have a major impact on your well-being, and at Hologenix, we believe that everyone deserves the opportunity to be the healthiest version of themselves.” “More people will be able to benefit from infrared technology and sleep soundly at night with the assistance and support of ALDI AU.”
In ALDI stores around Australia, Kirkton House will start selling the CELLIANT Recovery Pillow ($34.99) and the CELLIANT Recovery Mattress Protector (Queen Size $69.99, King Size $79.99) on December 14. In addition to helping your body regulate temperature, whether you’re hot or cold, the CELLIANT technology in both items absorbs and transforms your body heat into infrared energy while you sleep, reflecting it back to the body to help you wake up feeling rejuvenated and ready to take on the day.
About Hologenix and CELLIANT
A materials science company, Hologenix, LLC is based in Pacific Palisades, California, and creates products that revitalize every part of life. Its main product, CELLIANT®, is an infrared (IR) technology supported by science that promotes healthy sleep and increases performance and recuperation. Bio-responsive textiles are powered by CELLIANT’s natural blend of IR-generating minerals, which are incorporated into fibers, yarns, and fabrics. World-renowned businesses use CELLIANT as a major ingredient in a variety of items, including uniforms, medical supplies, bedding, clothing, and upholstery. A Science Advisory Board made up of specialists in photobiology, nanotechnology, sleep medicine, diabetes, and wound care thoroughly tests CELLIANT. Ten peer-reviewed published papers that have been supervised by the Science Advisory Board jointly show the advantages of infrared energy and the efficacy of CELLIANT.
