- The campaign highlights Libas as a one-stop destination for all festive and occasion wear need
- Campaign Film Link: https://www.instagram.com/reel/DDEN-_lqwqN/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
The exciting new festive campaign #SajDhajKe, which features well-known actress and fashion icon Avneet Kaur, has been launched by Libas, India’s top fast fashion omnichannel women’s wear brand.The most recent campaign aims to make every occasion extraordinary by encapsulating the spirit of classic elegance and contemporary sophistication, providing the ideal balance for both brides and bridesmaids.
The clip, which stars actress Avneet Kaur as the campaign’s face, has a specially written song that perfectly complements her charisma and flawless sense of style. For individuals who want to stand out on their special day, Avneet perfectly captures the collection’s modern yet timeless character. The ad, which is well-timed, also seeks to connect with customers as the wedding season heats up, positioning Libas as the premier ethnic fashion destination for bridal and celebration attire.
“The festive and wedding season holds a special place in every Indian’s heart, and our #SajDhajKe campaign is a celebration of these cherished moments,” said Sidhant Keshwani, Founder & CEO, Libas. This advertisement demonstrates our dedication to designing clothing that combines tradition and modern elegance, with Avneet Kaur exquisitely embodying the modern Indian woman. With our newest collection, we aspire to add even more special touches to every wedding and festive occasion.
“Being associated with Libas and the #SajDhajKe campaign is truly special,” actress Avneet Kaur remarked, expressing her pleasure about being a part of the campaign. Celebrating in style is the main goal of the wedding and festive seasons, and Libas’ most recent collection exquisitely captures the diversity and beauty of these occasions. I’m ecstatic to represent a company that so deftly recognizes and honors the core of Indian customs.”
The #SajDhajKe wedding collection offers a wide choice of ensembles that are both fashionable and classic, reflecting the different needs of contemporary women during festive and wedding celebrations. Libas has a beautiful selection for any festive event, ranging from “Haldi Essentials” to “Phag Phera & Beyond.” Inspired by the traditional components of a traditional Indian wedding, the brand creates a varied collection that includes lavish lehengas, elaborately designed anarkalis, sophisticated sarees, and more.
Libas’ flagship stores, multi-brand outlets, and online at www.libas.in now carry the brand’s most recent bridal and festive collections.
