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F.lli Campagnolo Launches New Brands to Capture Gen Z and Women’s Markets

Published: November 23, 2024
Author: Tanvi-Munjal

F.lli Campagnolo Spa, a leading Italian fashion and home textiles group, is expanding its portfolio with the launch of two new brands: CMP-Collective (of) Moving People and Jeanne Baret. These launches are part of the company’s strategy to engage younger generations and cater to the evolving needs of women.

To unveil the new brands and showcase their Fall/Winter 2025 collections, the company hosted an exclusive event at the historic Arsenale in Venice. Over 400 guests, including retailers, agents, and collaborators from across Europe, were invited to experience the innovative designs and brand ethos.

CMP-Collective (of) Moving People

Targeting Gen Z and young adults, CMP-Collective offers a contemporary and gender-neutral approach to sportswear. The brand focuses on oversized silhouettes, muted colours, and versatile pieces suitable for both snowboarding and skateboarding. This strategic move positions the company to capitalise on the rapidly changing preferences of younger consumers.

Jeanne Baret

Inspired by the 18th-century explorer and botanist, Jeanne Baret is a premium women’s brand that combines style and performance. The collection features high-quality fabrics, such as Riopele’s patented Ceramica Fabric, and innovative technologies like Sorona and 3M Thinsulate. Jeanne Baret is designed for adventurous women seeking both comfort and sophistication.

A Family-Driven Legacy

F.lli Campagnolo, founded by Giorgio Campagnolo in 1992, has a strong commitment to quality, innovation, and family values. The company’s CEO, Fabio Campagnolo, emphasises the importance of remaining independent and staying true to their brand DNA.

With a focus on sustainable practices and ethical sourcing, F.lli Campagnolo aims to continue its growth trajectory and solidify its position as a leading player in the fashion and home textiles industry.

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