A much-anticipated campaign designed and carried out for Birla Brainiacs has been launched by Hola Media Group, a creative powerhouse renowned for providing inventive solutions. The ad promotes hybrid education and stars Bollywood star Ayushmann Khurrana. By combining academics with upskilling and motivating students to become the best versions of themselves through a special blend of online and in-person instruction, it aims to ignite the potential of the next generation.
“Education Meets Innovation,” a daring effort from Birla Brainiacs, emphasizes the idea that genuine competition comes from within. It exhorts pupils to adopt a comprehensive approach to learning and move beyond conventional textbooks. The campaign fosters self-belief and prepares pupils to succeed in a cutthroat global environment by promising academic achievement and providing them with practical skills.
Entrusted with the full creative idea, Hola Media Group has taken the lead in executing this innovative campaign, making sure it appeals to both parents and pupils. Through the use of its industry knowledge and strategic planning, Hola Media Group is the driving force behind the widespread dissemination of this inspirational message.
“At Hola Media Group, we believe that education must evolve to meet future demands,” said Dushyant Mehta, the company’s founder, in reference to the partnership. This goal is reflected in our Birla Brainiacs program, which skillfully combines academic instruction with practical life skills. We want pupils to understand that personal development is the key to true success and that their only rival is themselves.
Further, Nirvaan Birla, Founder of Birla Brainiacs, said, “Our hybrid schooling model reflects our belief that education needs to be both comprehensive and adaptive. By combining online and offline learning, we empower students to excel in academics and life skills. This campaign with Hola Media Group is crucial in showcasing how learning can be reimagined to prepare the next generation for a brighter future.”
Mudassar Nazar, CEO of Birla Brainiacs, added, “We’re excited to launch this campaign that emphasizes academic achievement and the importance of upskilling. It’s about building confidence and resilience in students. This initiative will help shape a more skilled, adaptable, and innovative future workforce.”
Renowned filmmaker and Executive Producer Ashmith Kunder, who played a key role in developing the campaign’s visual narrative, said, “I wanted to create something that shows the students that they are capable of much more than they realize. It’s about believing in yourself, pushing boundaries, and redefining what success looks like. The visuals we’ve crafted aim to inspire that journey of self-discovery and growth.”
With this innovative campaign, Birla Brainiacs and Hola Media Group are setting a new benchmark in the education sector, offering students an opportunity to grow academically and personally. As the campaign kicks off, it promises to inspire thousands of students globally to compete with only one person—themselves—and unlock their full potential.
