In a strategic move to solidify its position in the competitive e-commerce landscape, Tata CLiQ, a leading online marketplace, has rebranded itself as Tata CLiQ Fashion. This rebranding marks a significant shift from a horizontal marketplace to a specialised vertical platform, with a singular focus on fashion and lifestyle.
The rebranded platform will offer an extensive range of products across diverse categories, including apparel, footwear, watches, accessories, beauty, gadgets, and home. To complement this expanded product offering, Tata CLiQ Fashion has undergone a complete visual redesign, incorporating a fresh brand manifesto and packaging. The company has also revamped both its app and web experiences to deliver a seamless and intuitive shopping journey.
Gopal Asthana, CEO of Tata CLiQ, expressed enthusiasm about this strategic pivot, stating, “By focusing on fashion and lifestyle, we aim to elevate fashion as a powerful form of self-expression. Our goal is to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way.”
To further enhance the shopping experience, Tata CLiQ Fashion will be introducing a host of innovative features in the coming months. These include virtual try-on technology, which will allow customers to visualise how products look on them without physically trying them on, and hyper-personalization features, which will tailor product recommendations and shopping experiences to individual preferences.
With this rebranding and strategic shift, Tata CLiQ Fashion is poised to become a leading destination for fashion-conscious consumers, offering a curated selection of high-quality products and a personalised shopping experience.
