With the opening of its first flagship store in Bengaluru, Titan Eye+, the top eyewear retail brand in India from Titan Company Limited, announced the debut of its new premium store model. The 1800-square-foot store, which offers a sophisticated eyewear shopping experience that blends global luxury brands with cutting-edge eye care technologies, is a major turning point in Titan Eye+’s premiumization journey.
The new format store, which was conceptualized by renowned designer Michel Foley, offers a chic retail setting with four separate lifestyle areas that cater to foreign brands, young adults, men, and women. The store features Titan’s own high-end products from Titan, Fastrack, and Dash in addition to a vast assortment of more than 20 international luxury brands, such as Cartier, Gucci, and Tom Ford. The new style, which sets itself apart from conventional Titan Eye+ locations, features creative features including transaction spaces with a coffee shop theme that give customers a comfortable consulting space. With distinct areas serving various client categories, the store layout has been carefully planned to improve the customer trip.
“India is seeing a remarkable shift towards premiumization across categories, with consumers increasingly seeking products and experiences that reflect their global exposure and refined tastes,” said Mr. N.S. Raghavan, CEO, Eyecare Division of Titan Company Ltd. This trend is deliberately reflected in our new flagship store model, which provides upscale international brands and exceptional service to discerning clients in one location. As we continue to develop our retail strategy to satisfy the sophisticated demands of today’s Indian customer, this launch marks a critical milestone in our premiumization journey.
Additionally, the store has a state-of-the-art eye care facility with ZEISS VISUCORE 500 technology, which represents the most recent developments in diagnostic capabilities. This sophisticated, highly accurate automated device completes thorough eye exams in less than five minutes while maintaining remarkable accuracy by combining objective and subjective refraction in a single cycle. This frees up more time for our clinic’s skilled optometrists, who have performed over 1.1 lakh eye exams between them, to better assess your eye care requirements.
“As Indian consumers continue to embrace premium lifestyle choices, we’re seeing a growing appreciation for quality eyewear that combines fashion with functionality,” added Mr. Raghavan. “Our new store format creates an environment where customers can explore the finest international brands while receiving world-class eye care services, truly elevating the eyewear shopping experience.”
The launch in Bengaluru is part of Titan Eye+’s broader premium retail strategy, with the next flagship store scheduled to open at South City, Kolkata in November 2024. The company currently operates 108 premium stores across India and plans to expand this premium format to other major metropolitan cities.
About Titan Eye+
Titan Eye+ is India’s leading optical retail chain, with over 900 stores across 380+ cities and towns. Our expansive collection features over 1000 frames and sunglasses from 40+ brands. Also, get your eye tested for free by optometrists certified by Sankara Nethralaya and get customized lenses for every prescription and lifestyle need, all with an excellent customer service.
