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Senco Gold & Diamonds pulls in Young Superstar for the Aham Collection, and Kartik Aaryan gives the men’s jewelry a new and modern feel

Published: November 6, 2024
Author: Fashion Value Chain

starts a campaign with Aham’s new collection “Regalia-Own Your Story,” endorsed by heartthrob Kartik Aaryan.

New Delhi: Bollywood’s youthful star Kartik Aaryan has joined Senco Gold & Diamonds, one of India’s biggest jewelry retail chains, as the brand ambassador for its men’s jewelry line, Aham. Men’s accessories are being redefined and their style quotient is being raised thanks to this new cooperation.

With its dignified demeanor and international flare, Aham’s Men Jewellery by Senco is designed for modern and sophisticated gentlemen to command attention. The brand has introduced an exclusive line of finely produced “Regalia” collections with this campaign. The actor will be seen showing off his distinct style, opening the door for contemporary guys to increase their style ante with pendants, ear studs, cufflinks, bracelets, rings, and chains as part of the recently introduced men’s collection. The goal of this collection is to encourage men to accept jewelry as a crucial component of their individual style.

“We are delighted to welcome Kartik Aaryan to the Senco family as the new face of our men’s brand Aham,” stated Joita Sen, Director of Senco Gold & Diamonds, in reference to the announcement. He is the ideal brand ambassador to serve as the style inspiration for men’s fashion, given the growing trend of fashionable jewelry among guys. He is a symbol of the new generation, and Senco as a brand cherishes his adaptability, readiness to try new things, and willingness to embrace change. He is the perfect example of laid-back masculine luxury. His appeal skillfully combines refinement and approachability, which helps him connect with younger, fashion-conscious customers. His charm makes the association feel aspirational, contemporary, and personal, while his cultural significance increases attractiveness.

Kartik Aaryan, who is thrilled about the new collaboration, said, “Jewellery is a strong form of self-expression for everyone, not just women. I feel more confident and present a different side to the world when I wear something that expresses my sense of style. Working with Senco Gold & Diamonds on their gorgeous Aham line makes me very happy. Aham creates subtle yet elegant designs. Their dedication to design and quality is astounding, and I can’t wait to present this outstanding collection and make connections with more men who share my appreciation for fashion with a dash of uniqueness.

A number of marketing strategies, including as digital marketing campaigns and social media interaction, will be used to recognize the collaboration and give fans and customers a way to interact with Kartik and the business. For in-film promotions, the company has also teamed up with Kartik Aaryan’s biggest Diwali blockbuster, Bhool Bhulaiyaa 3.

Senco Gold and Diamonds is well known for its outstanding designs and dedication to excellence. By using its jewelry to create lovely memories, the business has gained the trust of consumers all throughout the country. To satisfy its clients’ changing needs, Senco Gold and Diamonds provides a large selection of both classic and modern jewelry for every event and occasion.

About Ahem by Senco-

Senco’s 85-year history serves as the cornerstone of the innovative men’s jewelry line Aham by Senco Gold & Diamonds. Aham by Senco, which was founded by the late Shri Shankar Sen and is currently run by Managing Director Suvankar Sen, has innovative design and fine craftsmanship. The collection features distinctive designs with strong themes, complex patterns, and exquisite engravings. Aham by Senco, which has 168+ stores throughout India and a significant retail presence, helps local craftspeople by fusing old knowledge with modern flair. It has won praise for its exquisite designs and established itself as a reliable brand among men who appreciate style and sophistication.

https://sencogoldanddiamonds.com/jewellery/category/aham-collection

https://sencogoldanddiamonds.com/ for more information

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