Skechers Cricket Footwear Delivers Comfort That Performs® on the Field
Mumbai, 7th October 2024 – Skechers, The Comfort Technology Company®, has announced the launch of its first cricket footwear collection in India, marking its foray into the global cricket industry. Skechers Cricket footwear is now worn in competition by cricket stars Ishan Kishan and Yastika Bhatia from the Mumbai Indians men’s and women’s teams—where Skechers is Official Kit Partner. Athletes in India at all levels will be able to enjoy the comfort and performance that are synonymous with the collection when they hit the field thanks to the introduction of the first two Skechers Cricket designs.
“Cricket is more than just a sport in India—it’s a passion that unites millions,” stated Rahul Vira, CEO of Skechers Asia Pvt. Ltd. Skechers is prepared to provide our renowned Comfort That Performs to players across the nation. The inaugural Skechers Cricket shoe collection upholds our dedication to innovation by creating footwear that genuinely satisfies the needs of this exciting sport. We have developed a product line that offers unparalleled comfort, grip, and performance to the cricket oval by collaborating closely with elite cricket players. We’re excited to start this adventure in India with a line of footwear that will enable cricket players of all skill levels to play to the best of their abilities.
David Weinberg, COO of Skechers, added, “The cricket-loving nation of India serves as the ideal launchpad for this innovative collection of high-performance cricket shoes tailored to the unique demands of the sport. Along with running and pickleball currently available in the country, we will further expand our performance portfolio in India with basketball rolling out shortly. Skechers has so much more to come with products offering Comfort That Performs across more sports and activities planned for the coming year.”
Skechers developed and perfected the brand’s cricket collection with insight and feedback from elite athletes and the cricket community, ensuring that the final product is authentically designed for the needs of cricketers. As a result, a line of cricket shoes that are as comfortable and perform to the greatest levels has been created.
Ishan Kishan, a prominent left-handed batter and wicketkeeper, said, “With its new collection, Skechers has completely changed cricket footwear. On the field, the ideal balance of grip, lightweight construction, and unrivaled comfort makes a significant impact. Whether I’m diving behind the stumps or dashing between wickets, these shoes give me the support and flexibility I need. I can state with confidence that they are comfortable and dependable because I have competed in them a lot. Being involved with this launch with a company that innovates and actually knows what cricket players need to perform at their peak is thrilling.”
Yastika Bhatia, a dynamic wicketkeeper-batter for the Indian women’s cricket team, shared, “Having the proper equipment is essential for a cricket player to perform at their best. I can concentrate on my game without any interruptions thanks to the outstanding comfort and stability of Skechers’ latest cricket shoe collection. The rigorous design and cutting-edge technologies precisely meet cricket’s needs. I have been wearing these shoes since the beginning of the year, and I can vouch for their exceptional quality and functionality. I’m excited to be a part of this journey with Skechers because I know that cricket players at all levels are now being empowered by their knowledge and enthusiasm.
Both full spike and half spike variants are available when the Skechers Cricket line launches. With its 11 metal spikes, the Skechers Cricket Elite is the perfect shoe for players looking for great traction and stability so they can move powerfully and confidently on the field. The ideal grip allows players to move quickly and fluidly while maintaining their grounding when making forceful strokes. The Skechers Cricket Blade is perfect for players who need to make quick decisions and quick movements on the field because of its seven metal spikes that provide a balanced combination of grip and mobility. Athletes can respond quickly and confidently execute crucial maneuvers thanks to its design.
Both styles offer the brand’s signature technologies for added comfort and performance. This starts with the Goodyear® rubber outsole that complements the metal spikes for additional traction, grip and durability. The lightweight ULTRA GO® cushioning midsole and Skechers Move Foam™ insole elevate the comfort through long matches while Skechers Arch Fit® technology offers extra support. Additionally, the lightweight and flexible design allows for natural foot movement.
About Skechers South Asia Pvt. Ltd and Skechers U.S.A., Inc.
Skechers South Asia Pvt. Ltd is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,200 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit skechers.in and follow our lifestyle and Skechers Performance sites on Instagram, X and YouTube.
