The renowned football team’s SUPER GIANT players will compete wearing apparel branded with Skechers.
Mumbai, 24th September, 2024 – The Comfort Technology Company®, Skechers, a leader in performance and leisure footwear worldwide, has announced that Mohun Bagan Super Giant (MBSG), one of the most renowned football teams in India, will be the official kit partner. The team’s players will wear training gear, lifestyle pieces, and match uniforms with the Skechers brand.
Mohun Bagan Super Giant is one of the most illustrious and ancient football teams in Asia, having been founded in 1889. Throughout India’s fight for independence, the club’s illustrious history includes being the first all-Indian team to defeat a British club in a championship match. For West Bengal and all of India, MBSG represents pride, sentiment, and identity beyond merely being a football team. The club’s games are attended by fervent supporters who emulate the fervor of European football, making them cultural spectacles with a strong hold on the East Indian market. MBSG is one of the best teams in India right now, having taken home the ISL League Title for the 2023–2024 campaign.
Even though Skechers is well known for its exceptionally comfortable footwear, the company is still concentrating on growing its market share in the performance sector. In order to promote its footwear, Skechers has teamed with athletes worldwide who play in football, cricket, basketball, golf, pickleball, and running, among other sports. These programs, in addition to Skechers’ official affiliations with the Mumbai Indians and the Indian Pickleball Association, demonstrate the company’s dedication to building its brand in the sportswear industry and giving athletes cutting-edge, high-performance equipment.
Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., said, We are immensely honored to be associated with a Mohun Bagan Super Giant-caliber team. As more athletes throughout the world come to know our iconic Comfort That Performs on the field, this partnership represents an expansion of our dedication to building a robust sports culture in India and showcasing Skechers as a top performance brand to customers worldwide. Our brand values are perfectly aligned with Mohun Bagan’s tradition and fervent fan base, and we are thrilled to be a part of their journey as they continue to inspire and accomplish more on the field.
Vinay Chopra, Director of Mohun Bagan Super Giant, said, “We are thrilled to partner with Skechers, a global leader in performance and lifestyle apparel, to fuel our pursuit of excellence on and off the pitch. This association is a testament to our shared values of innovation, quality, and a passion for performance. With Skechers by our side, we’re confident that our team will be equipped with the best apparel to take on the toughest challenges in the Indian Super League and beyond. We look forward to a winning partnership that will inspire our fans and take Indian football to new heights.”
As the new ISL season approaches, Skechers looks forward to seeing its brand proudly displayed on the jerseys of Mohun Bagan Super Giant. This partnership not only aligns with Skechers’ mission to be a key player in the performance sportswear category but also honors the legacy and cultural significance of MBSG.
The latest Skechers performance and lifestyle footwear and apparel for men and women is available at Skechers.in as well as Skechers retail stores throughout India. Football fans can get behind-the-scenes access to Skechers Football product launches and more by following @skechersfootball on Instagram.
About Skechers South Asia Pvt. Ltd and Skechers U.S.A., Inc.
Skechers South Asia Pvt. Ltd is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,200 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit skechers.in and follow our lifestyle and Skechers Performance sites on Instagram, X and YouTube.
