Fixderma, a leading skincare company, has worked with e-commerce giant Amazon to launch its new product line, ‘Durave’, exclusively.
The Durave line includes four face moisturizers and three body lotions. It will be solely accessible through Amazon and the brand’s own website.
Shaily Mehrotra, CEO and co-founder of Fixderma, stated in a statement, “We are happy to offer our new Durave range. With the arrival of winter, we are convinced that Durave will gain enormous popularity and become the go-to product for consumers seeking a comprehensive 360-degree answer to their winter difficulties.”
Preetam Jena, Fixderma’s chief marketing officer, added, “Fixderma has released the Durave range on Amazon, the Fixderma website, and in shops as part of our omnichannel expansion strategy. As we continue to grow our online reach through collaboration with various e-commerce platforms, we intend to supplement this with our retail presence to provide customers with several touchpoints.”
Fixderma originated as a skincare brand in 2010 and now sells in over 35 countries. The brand’s products are intended to treat skin issues like acne, age, hyperpigmentation, and dryness.
