Sereko, a psychodermatology skincare company, has collaborated with Tata 1mg and Broadway to extend its retail presence throughout the country.
Sereko will open 20 Tata 1mg stores in the National Capital Region (NCR) as part of this cooperation, as well as expand its footprint through Broadway, an immersive store concept managed by Vivek Bhiyani.
Sereko expects this development to broaden its reach, with a 120 percent month-over-month growth rate from this new retail endeavor.
In a statement, Malvika Jain, creator of Sereko, stated, “By partnering with Tata 1mg and Broadway, we are significantly increasing consumer access to our innovative skincare products.” We believe that this will not only drive growth but will also strengthen our brand’s market presence, allowing us to reach more people and have a greater impact.
“Moreover, offering consumers the chance to physically experience our products will enrich their overall experience and enable them to fully experience the quality and effectiveness of our products,” according to her.
Sereko, founded in 2023, offers its products through its website and e-commerce marketplaces like Amazon, Flipkart, Purplle, Myntra, and Nykaa, among others.
