Nykaa, a beauty retailer, and Bookmyshow Live, Bookmyshow’s live entertainment experiential branch, will stage the Nykaaland 2.0 event from October 25 to 27 in the Member’s Enclosure, Mahalaxmi Racecourse in Mumbai.
The first edition of the event attracted approximately 15,000 beauty and lifestyle lovers.
Nykaaland 2.0 will feature an exclusive workshop with Sofia Tilbury, global artistry director at Charlotte Tilbury Beauty, makeup artist Patrick Ta, and Romero Jennings, director of makeup artistry at MAC.
Anchit Nayar, executive director and CEO of Nykaa Beauty, commented on the event, saying, “We’re happy to announce the second edition of Nykaaland. The enthusiastic attendance of over 15,000 people at our premiere demonstrated a strong desire for immersive brand experiences, masterclasses, and exciting live performances. The overwhelming response has fueled our desire to make Nykaaland 2.0 even more participatory and entertaining this year.”
Owen Roncon, Bookmyshow’s head of business live events, added, “We’re tremendously grateful for the passionate reception we had during the inaugural edition of Nykaaland, where attendees immersed themselves in a mesmerizing world of beauty. This year, our focus is still on creating experiences that prioritize our fans and surpass their expectations.
Among the brands taking part in the event are Charlotte Tilbury, Murad, Huda Beauty, MAC, Clinique, Lakmé, Dove, Maybelline, L’Oréal Paris, L’Oréal Professionnel, Benefit Cosmetics, Sol De Janeiro, Pat McGrath, and Anomaly.
