Crawford has been chosen to front the brand’s next campaign, American Icons. Her presence is the first in a series intended to recognize trailblazing women who have left an indelible mark on history and inspired generations of women.
“Cindy Crawford, a true pioneer of the ’90s Supermodel Era, didn’t just model trends—she created them,” the brand stated in a press release. “Her influence shaped our culture and redefined what it means to be a model, elevating the profession to a realm of respect, admiration, and icon status.”
Photographed by Cass Bird, the campaign highlights the new American Icons collection now available and features a variety of wide-leg jeans, button-down shirts, bodysuits, leather pieces, and more.
“I don’t think there’s one single way to define ‘iconic,’” Crawford said in an Instagram post from the brand. “Mostly it’s a moment or a person—or the combination of a moment and a person—that just sticks in people’s minds and that comes to represent more than that person or that moment.”
