brand | Brand Collaboration

The Body Shop releases a seasonal campaign with Diana Penty.

Published: September 6, 2024
Author: fvcmedia

The Body Shop, a cosmetics and skincare firm, has collaborated with actress Diana Penty for a holiday commercial promoting their vitamin C skincare line.

The actor will appear in the campaign to promote vitamin C skincare basics, which the brand claims are manufactured with ethically sourced Vitamin C from Camu Camu berries and Bakuchiol, a plant-based alternative to retinol that tackles pigmentation and delivers 24-hour hydration.

Diana Penty commented on the collaboration, saying, “I’m happy to join with The Body Shop to celebrate the festive season with radiant skin. The vitamin C collection, which contains natural compounds such as Camu Camu and Bakuchiol, offers me a beautiful, healthy glow—ideal for the upcoming celebrations.”

Harmeet Singh, chief brand officer at The Body Shop Asia South, added, “Our best-selling Vitamin C line is intended to make attaining that glow simple and effective. Diana’s love for skincare is perfectly aligned with our brand principles, and we’re pleased to demonstrate how simple it is to establish a personalized skincare routine that leaves you looking and feeling radiant, even at the busiest times.” The vitamin C series is available online and in Body Shop stores across India.

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