Bengaluru, 2nd September 2024: Colorbar Cosmetics, a major force in the Indian beauty business, turned August into a colorful celebration month to commemorate 20 years of groundbreaking changes in the field of beauty. The #20YearsOfMagic event offered beauty fans around India a month-long celebration of glamour, special offers, and life-changing experiences, painting the country in a kaleidoscope of crimson hues.
Since its founding in 2004, Colorbar has enabled millions of people to express their individual beauty by acting as the enchanted wand behind many amazing transformations. With each new lipstick that sets a trend or innovative skincare product, the brand never stops pushing the limits of beauty and encouraging creativity and self-assurance.
“Colorbar’s journey began with a vision far beyond just creating a makeup brand—it was about opening a gateway to a world of magic and wonder,” said Samir Krishan Modi, Founder and Managing Director of Colorbar Cosmetics. “I have always believed that magic may not be seen or touched, but it can certainly be felt. This force, much like a spell, has the power to transform, inspire, and create wonders. As we celebrate #20YearsOfMagic, we are not just reflecting on our remarkable journey but also renewing our commitment to infuse every product with that same sense of enchantment. The next chapter of Colorbar will be a testament to our commitment to creating magic that not only beautifies but also uplifts and inspires.“
The celebration kicked off on 1st August with the unveiling of a Birthday Campaign Video [Link to the Birthday Video: https://www.instagram.com/p/C-Nn0-BSo7M/] on Colorbar’s Instagram handle]. This set the stage for a month filled with exciting activities and promotions:
· A whirlwind of engaging content, including mesmerizing GIFs and show-stopping reels, kept excitement at fever pitch throughout the month
· Collaborations with top-tier influencers brought the magic of Colorbar to a wider audience
· A groundbreaking CGI video [Link to the CGI video on Colorbar’s Instagram handle: https://www.instagram.com/p/C_UcCeESgET/] added a touch of digital magic, illustrating how Colorbar brightens lives and makes a colourful difference in the world
· Irresistible offers, including a unique promotion where customers with 3,1,8,2,4 (a nod to the brand’s founding year) in their birth date or year received a flat 20% discount across all Colorbar stores
· Every purchase came with a chance to win coveted gifts, while in-store activities transformed shopping into an interactive adventure.
The #20YearsOfMagic celebration served as a testament to Colorbar’s enduring impact and innovation in the beauty industry. This month-long extravaganza not only honoured past achievements but also set the stage for future innovations in the world of beauty. The birthday campaign has reinforced Colorbar’s position as a leading force in the Indian beauty landscape, standing as a vibrant reminder that with Colorbar, every day is an opportunity to create your own magic.
