Colorbar Cosmetics, a beauty brand celebrating 20 years in business in India, has launched a month-long campaign to engage customers. The company also used partnerships and technology to develop its first CGI ad.
Colorbar Cosmetics released a CGI film on its Instagram profile to highlight its operations and generate “digital magic,” according to a press release. The brand also commemorated its 20th anniversary by collaborating with Lifestyle Asia to conduct an exclusive giveaway and with The Word Magazine to create a visual series of special editions of its products in colorful packaging.
“Colorbar’s journey began with a vision far beyond just creating a makeup brand—it was about opening a gateway to a world of magic and wonder,” stated Colorbar Cosmetics’ creator and managing director Samir Krishan Modi in a press statement. “I’ve always believed that while magic cannot be seen or touched, it can definitely be felt. This force, like a spell, possesses the ability to alter, inspire, and produce wonders. As we commemorate #20YearsOfMagic, we are not only reflecting on our incredible journey but also renewing our dedication to infusing every product with the same sense of magic.”
Colorbar Cosmetics also celebrated its milestone by publishing a ‘Birthday Campaign Video’, making video series on social media, collaborating with influencers, and launching promotional deals on its products. For its next stage of expansion, the brand intends to increase both its operations and product offerings. “The next chapter of Colorbar will be a testament to our commitment to creating magic that not only beautifies but also uplifts and inspires,” Mr. Modi added.
