Tribe Amrapali, a sub-brand of House of Amrapali, has increased its physical presence by launching a new retail outlet at the Pune airport.
The company has made a deliberate decision to increase its presence in airport retail locations, where it sees significant growth potential. It has recently launched outlets in Mumbai and Hyderabad airports and hopes to add one in Srinagar next month.
Akanksha Arora, CEO of Tribe Amrapali, commented on the development in a statement, saying, “We have always witnessed a 50-50 percentage relationship in terms of online and offline store success. We are extending our shop space in airports because they do well in terms of sales. As a result, we have chosen to launch our next offline store in Srinagar Airport within the next month.”
Tribe Amrapali was founded in 2013 and offers a varied selection of jewelry collections priced between Rs 500 ($5) and Rs 2 lacs.
