Tasva, a men’s occasion clothing business, has opened its latest brick-and-mortar store in Hyderabad, alongside designer Tarun Tahiliani and actor Naga Chaitanya. The store is 4,823 square feet in size and is located in Hyderabad’s Himayatnagar area.
“Hyderabad holds a special place in my heart, and I know how much this city values tradition and style,” Naga Chaitanya stated in a press statement. “Tasva provides the ideal balance of both, offering designs that reflect our rich tradition while also appealing to our people’s current tastes. I’m excited to see how this store will become a go-to spot for everyone wishing to commemorate a memorable moment.
The store welcomed customers with Tasva’s most recent selection of Kurta sets and Kurta bundi sets in a variety of vivid and neutral tones. The store also includes a wedding section with items like sherwanis, achkans, and angrakha sherwanis.
“Hyderabad’s rich cultural heritage and love for tradition resonate deeply with Tasva’s design philosophy,” said Tarun Tahiliani, chief design officer of Tasva, at the launch. “This store is a celebration of that connection, offering a curated collection that honors the past while embracing the future of men’s fashion.”
Tasva’s recent launch in Hyderabad is a deliberate move to meet the city’s expanding demand for premium Indian apparel, according to the label. The company appeals to Indian men of all ages, aiming to combine tradition and innovation.
“At Tasva, our goal has always been to make designer Indian wear accessible to a wider audience,” said Ashish Mukul, Tasva’s brand leader. “The launch of our store in Himayatnagar is a testament to our commitment to bringing the best of tradition and modernity to our discerning customers in this vibrant city.”
