Online selling in the UAE is big business. Every time people shop on Amazon, they spend at least AED 100. Twenty-six percent shop online every week. By 2025, the number of shoppers will reach 6.8 million.
You’ve got a massive market if you’re an Amazon seller. But how do you engage the right buyers and boost your income as an independent seller?
Optimize Your Listings as an Amazon Seller
After Amazon verifies you as a seller, you’ll have access to Amazon Seller Central. UAE sellers use the portal as a one-stop shop to manage their accounts. You can add product information, manage payments and update your inventory. Your Seller Central account also lets you streamline restocking inventory or pricing products, allowing you to maximize your store’s profitability.
Aside from using Amazon’s resources, optimization techniques like the ones below can help you get your products in front of more customers.
1. Write clear, informative titles and descriptions.
Product listing optimization allows shoppers to find what you’re selling. It’s not enough to write: “eco-friendly shampoo bar.” Is your shampoo bar for all hair types? Is it unscented? It’s eco-friendly, but is it vegan?
Shoppers need to learn as much as possible from your product listing – at a glance. Most shoppers will scan through pages and lock onto a product listing that answers what they want: “unscented eco-friendly vegan shampoo bar for dry hair.” When your product title matches what they need, they’ll click on it to learn more, which is where your description comes in.
Your product description, like its title, must be clear and informative. It must also be engaging because it’s your quick sales pitch.
Make sure your descriptions include the following:
- Benefits or unique selling points
- Packaging details
- Materials or ingredients
- Care instructions if applicable
- Size and dimensions
As an Amazon seller in the UAE, localizing your product listings to match what regional shoppers want matters. Find out what keywords they use on Amazon and apply them to your titles and descriptions.
Using the right keywords not only means your products are searchable on Amazon, but they also appeal to your target customers.
2. Tell a story with your descriptions.
What problem does your product solve? Your product’s story can start with offering a solution. It’s one way to attract shoppers because they’ll relate to your description. Compelling descriptions do more than sell the goods; they appeal to emotion. When you describe your product features through creative content, it will feel real to shoppers.
Make sure never to misrepresent what your product can do. Storytelling doesn’t mean over-promising. When the product under-delivers, negative reviews follow. And reviews inform the buying decisions of other shoppers.
3. Optimize your product images.
Product images can inspire shoppers to click “add to cart.” How do you entice customers to buy?
- Use high-quality images
- Present different angles of the product
- Showcase your products in use
- Provide a preview of your products through thumbnails
- Optimize images for mobile users
- Add short-form videos for product demonstrations or testimonials
Image size is also important because a large photo will load slowly; slow-loading photos frustrate shoppers, making them click away.
The bottom line is that your photos must make it easy for online shoppers to view the product, as they would if they were shopping at a brick-and-mortar store.
4. Offer competitive prices.
Pricing can be challenging. You don’t want to price your products too low because it could affect your profits. At the same time, you don’t want to set the price too high because consumers will turn to your competition.
Amazon’s Automate Pricing allows you to adjust the price of your products. It’s one way to respond to changing market conditions. But don’t stop there; consider your goal for profit margins. Once you figure out what percent you’re comfortable with, set out a strategy to manage your costs.
- Find a supplier that will help you meet your profit margin.
- Track your competitors’ prices to see if your product is viable over time.
- Highlight your products’ unique features to convey value for money.
- Introduce new products at a low price to entice interest.
Another pricing strategy to consider is “charm pricing.” The subtle practice influences buying behavior by offering a product, for example, at AED 99.90 instead of AED 100. The difference between the two prices is tiny, but the former price makes it seem like the product is more affordable.
5. Highlight positive reviews.
Customer reviews are crucial to your success as an Amazon seller. Most shoppers read reviews, especially for new products. Positive ratings build credibility, and negative ones harm a business.
Feedback from buyers shapes other people’s buying decisions. You can use them to increase your sales and connect with shoppers. So display positive comments and reactions about your products.
But don’t ignore the negative reviews. You can use negative feedback to address customer pain points and improve shopper experience. When you respond to bad reviews in a positive way, shoppers form a good impression of your brand. Your response shows you care about your customers and believe in your product.
Advertise Your Products
Being online doesn’t automatically mean shoppers know your products exist. Amazon Advertising is another way to direct traffic to your product listing. You have three options to choose from as an Amazon seller.
- Sponsored brands: You can advertise multiple products and add videos to these ads.
- Sponsored display: You reach shoppers not only on Amazon but also on other websites and apps.
- Sponsored products: You don’t pay for this type of ad until a shopper clicks on it.
Ensure You Have Enough Stock
An increase in sales is always a cause for celebration. But you must keep inventory in stock to continue meeting demand. Customers will go to the competition if your most popular products run out.
Plan your inventory, evaluate your sales history and forecast demand to provide shoppers with what they need.
People shop on Amazon, and the UAE market is growing.
Make sure your products are visible to online shoppers. Engage the right buyers and boost your income as an independent seller by optimizing your listings.
