New Delhi, July 26, 2024: Oteria is a premium D2C gender-neutral skincare company that uses the concepts of Circadian Rhythm. On July 24, the firm celebrated Global Circadian Rhythm Day, which is in line with its mission to provide clients with 24-hour skincare. This internationally recognized day was commemorated at The Piano Man in New Delhi to raise awareness of the significant influence of circadian rhythm on an individual’s overall health, happiness, and—most importantly—skin. The goal of the Circadian Day event was to spread knowledge about the advantages of a 24-hour skincare routine and encourage the adoption of new techniques for holistic skin care.
A first-of-its-kind rhythm-based event highlighted by an educational session that brought together two disparate worlds of clinical expertise and industry experience to highlight the significance of adhering to your natural rhythm in order to sustain your skin over the course of a day that crosses four time zones. Leading Bollywood stars including Sangeeta Bijlani, Dr. Aditi Govitrikar, and Isha Talwar attended the Circadian Day celebrations. Prominent dermatologists and influencers also spoke, sharing their skincare experiences.
Vibhor Rastogi, MD & CEO of Rivpra Formulations, said on the first celebration of Circadian Day, “Our bodies follow a 24×7 rhythm that helps us stay on the move and live a holistically well life.” We created Oteria, which supports skincare that repairs, rejuvenates, and revitalizes your skin to take on daily difficulties and more, based on the same principle. Oteria works with our bodies’ natural rhythm. With Oteria, we combine science and nature to address skincare needs for all genders. At Rivpra Formulation, we are dedicated to developing medications that are both effective and economical.
A fascinating panel discussion featuring well-known celebrities and specialists like Drs. Ankur Sarin and Mili Sinha was the evening’s high point. The recent cast member of the Amazon Prime series Mirzapur, Isha Talwar, said, “Knowing what to do for skincare is essential.” It’s critical to know what you’re purchasing for your skin; high-end cosmetics won’t solve all of your problems. Sleeping well and keeping your body rhythmic are vital for great skin.
Committed to developing a line of holistic skincare products, Oteria wants to spread knowledge about the four rhythms: Rise, Shine, Chill, and Yawn. The items are made to work in tandem with the body’s natural clock. Our circadian rhythm, which controls our 24-hour cycle of sleep and wakefulness, is essential for the health and renewal of our skin. Oteria hopes that by coordinating skincare regimens with these natural cycles, it will improve product efficacy, encourage skin radiance, and boost overall wellbeing.
