Retail

Titan launches Runway, a premium eyewear line.

Published: June 29, 2024
Author: Fashion Value Chain

Titan Ltd. made its debut in the high-end sunglasses retail industry when it opened its first Runway exclusive brand store in Bengaluru.

With a focus on the upscale market, the Runway retail brand will provide high-end global eyewear brands including Prada, Cartier, Oliver People, and Tom Ford.

With a focus on the upscale market, the Runway retail brand will provide high-end global eyewear brands including Prada, Cartier, Oliver People, and Tom Ford.

Soon, Runway’s second location will open in Indira Gandhi International Airport’s Terminal 1. “The launch of Runway represents a noteworthy achievement for the House of Titan,” said CEO of Titan’s Eyecare Division Saumen Bhaumik in a statement. Despite Titan Eye+’s established position in the prescription industry, Runway allows us to cater to a growing customer base seeking a distinctive and upscale experience in the sunglass market.

“With this strategic expansion, we can capitalise on the increasing potential to grow the sunglasses category through retail under Runway and the growing demand for premium sunglasses in India,” he said.

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