By teaming up with South Korean green beauty company Isntree for its Indian debut, Nykaa has expanded its range of K-beauty brands. Isntree debuts in India with a product line that includes, among many other things, clay masks, sun gel, and fresh green tea serum.
In a statement, Isntree CEO Jinwoo Kim discussed the company’s debut into the Indian market, saying, “We are extremely excited to bring Isntree to the Indian market through our exclusive partnership with Nykaa.” Our dedication to eco-friendliness and efficacious skin care is a natural fit with Nykaa’s mission to deliver superior, cutting-edge beauty products. We hope Indian customers would enjoy using our products and get the rewards of skincare with a natural influence.
The CEO and executive director of Nykaa Beauty, Anchit Nayar, continued, “We are excited to establish this unique cooperation with Isntree. We have seen an enormous reaction to Korean brands, products, and skincare trends since Nykaa brought K-beauty to India.
