10th June 2024, National: The Austrian Maison announced their entry into the Indian fine jewellery industry, expanding on the success of their Swarovski Created Diamonds lines in the USA, China, and Japan.
The finely cut laboratory-grown diamonds used in Swarovski Created Diamond jewellery collections are proof of the brand’s command of light and savoir-faire. These diamonds are identical to mined diamonds except for their origin. Only the best diamonds are used, with each stone being certified by the International Gemological Institute (IGI) in accordance with the 4Cs of diamond quality: cut, colour, clarity, and carat weight. They are made entirely of renewable energy and recycled gold and silver.
Among the collections is Galaxy, the newest line by Giovanna Engelbert, Global Creative Director, which draws inspiration from the universe’s formation. The 19-piece collection features bracelets, rings, earrings, and necklaces in a stunning variety of diamond cuts that are skillfully made to catch and alter light.
Giovanna Engelbert commented: “The confluence of diamonds, Swarovski’s heritage, and my creative vision has culminated in a collection that embraces the birth of new dimensions for the universe of Swarovski. The endeavor of meticulously creating diamonds to reflect light in mesmerizing ways was remarkable, and what truly excites me is the accessibility to this beauty, thereby elevating the possibilities of customers’ creativity in their self-expression.”
Myrtille Clement-Fromentel, Swarovski CBO, commented: “As Masters of Light since 1895, we are pleased to enrich our proposition with Swarovski Created Diamonds collection in India. Each piece reveals our unique savoir-faire, creativity, and artistry, allowing customers to indulge themselves or delight their loved ones with beautiful fine jewelry pieces.”
Swarovski Created Diamonds are 100% identical to mined diamonds – the only difference is how they originate. Just like mined diamonds our laboratory grown diamonds are graded and certified by IGI according to the 4Cs of diamond quality, and as proof of origin, every diamond 0.18ct or larger carries a laser engraving identifying it as an authentic Swarovski jewel of exquisite beauty.
With its long heritage of precision cutting, innovation, and artistry since 1895, entry into the fine jewelry market is a natural evolution for the 129-year-old luxury brand. Swarovski Created Diamonds collections will be rolled out in flagship stores and key markets globally.
