~Through this innovative initiative, DS Group uses tech-based tools for storytelling highlighting the need for sustainable living practices ~
In anticipation of World Environment Day, the multi-business firm Dharampal Satyapal Group (DS Group), a prominent FMCG conglomerate, is launching an inventive awareness campaign called #SaveTheFuture. This powerful advertisement draws attention to the dire consequences of unrestrained environmental deterioration as well as the urgent need for sustainable living.
On June 5th, World Environment Day, this creative #SaveTheFuture campaign will launch with a special print advertisement titled “newspaper of the future,” which serves as the campaign’s centrepiece. A video with future headlines like “The grass is no longer greener on either side” and the message “Our sayings will lose their essence if we don’t act now to save the nature” is unlocked by scanning a code.
Mr. Rajiv Kumar, Vice Chairman of DS Group, provided details about the recently launched campaign by saying, “DS Group has always reaffirmed its commitment to a greener and more sustainable planet.” Through creative narrative and online interaction, we hope to spark discussion and motivate action with our most recent #SaveTheFuture campaign.
The foundation of the #SaveTheFuture movement is a fundamental understanding of human nature—specifically, “our tendency to undervalue the treasures we possess until they are lost.” Through a combination of inventive and tech-based narrative and immersive images, DS Group aims to provide a glimpse of a hypothetical future ravaged by environmental negligence.
