The first female CEO of a Swedish skincare, cosmetic, and wellness company in India is Edyta Kurek. As senior vice president and head of India and Indonesia, Kurek will supervise operations as the company promotes its social marketing strategy in the country.
The news release from Kurek said, “Our social selling model empowers individuals to achieve both wellbeing and financial freedom.” We encourage the growth of microbusinesses and provide the training and expertise needed to enter lucrative fields. This tactic is adaptable and acts as a startup builder, providing individuals with the resources they require to achieve.
Oriflame’s over 130 vegan-certified products are designed to promote health and financial independence. The company targets a variety of age groups with its retail sales of body care, color cosmetics, skincare, and hair care products.
The Indian Direct Selling Association’s chairman, Vivek Katoch, stated in a press release, “The significant socio-economic impact of the direct selling industry: in FY 2022–2023 the industry achieved a gross national turnover of over Rs 21,200 crore and provided self-income opportunities to nearly 86 lakh people, including around 32 lakh women.” “There is a 19% increase in this age group compared to FY 2021–22, translating to over 3,300 new entrants daily, indicating that the industry is increasingly seen as a viable career option.”
