Possenia, a trailblazing newcomer in the cycling industry, proudly announces a groundbreaking achievement: it is Switzerland’s first cycling brand to introduce the bluesign® PRODUCT label, marking an important milestone in sustainable cycling apparel in Europe. These environmentally conscious, premium cycling essentials are now available on Digitec Galaxus as well as directly through Possenia’s website.
“At Possenia, we are driven by a passion for sustainability and a desire to push the boundaries of what’s possible,” says Possenia CEO and Co-Founder, Melissa Vostriakova. “Being the first Swiss cycling brand to offer bluesign® PRODUCTS is a testament to our commitment to creating a happier, more sustainable future for all.”
The bluesign® PRODUCT label represents the gold standard in responsible production, ensuring that every aspect of manufacturing meets strict chemical, environmental, and worker safety criteria. By partnering with bluesign® technologies, Possenia ensures that its products are made with the utmost care for both the planet and its inhabitants.
Possenia stands out not just for its innovative ethos and ethical manufacturing, but also for the exceptional quality and accessibility of its products. Their bluesign® PRODUCT range of cycling essentials, epitomizes this commitment, offering conscientious cyclists a compelling choice. Crafted from fabrics trusted to be put on the shoulders of grand tour winners.
“Our vision is to create responsible cycling wear that is accessible to all to drive a shift towards a more sustainable cycling industry. Sustainability must not only be prohibitively priced if we as a society truly want to pave the way for a better future. Sustainability must become both the default option and be affordable rather than just another luxury option on the market for those who can afford it,”
Possenia’s cycling range incorporates almost exclusively bluesign® APPROVED recycled and commercially biodegradable fabrics as well as bluesign® APPROVED trims and finishes. A critical component of Possenia’s approach.
