WOW Skin Science, India’s leading premium beauty and wellness brand, announced its revamped product proposition- ‘Activated Naturals’. This superior product platform is the result of extensive research conducted by the company into customer preferences and demands.
According to a recent report by McKinsey & Company, the new-age consumer is reshaping the beauty and personal care industry by demonstrating a strong loyalty to brands that align with their values and evolving preferences. Given that today’s millennial and Gen Z consumers want products that are efficacious and show results quickly, WOW Skin Science understands that just natural products are insufficient to deliver results fast, and hence formulations need to be both – safe to use.
Through extensive research and consumer validation, the product offerings of WOW Skin Science were re-engineered to deliver far better performance with new-age formulations along with scientifically backed actives. The new range comprises innovative combinations such as Onion + Collagen, Rosemary + Biotin, Vitamin C + Niacinamide, ACV + Salicylic Acid, ACV + Olamine, and WOW Sunscreen with Aloe Vera, Glutathione, Calamine and Hyaluronic Acid.
“Our new Activated Naturals range is a breakthrough in beauty and skin care,” said, Manish Chowdhary, Co-Founder, of WOW Skin Science. “By harnessing the power of curated natural ingredients and combining them with cutting-edge scientific actives, we have formulated products that not only enhance your personal care routine but also deliver exceptional results, giving you the WOW effect you deserve.
On the launch, Mrunmay Mehta, Chief Executive Officer, of WOW Skin Science expressed, “Based on robust customer research and feedback, we recognize that the power of nature-backed products alone isn’t always sufficient to achieve desired results. Therefore, each product in this new range is meticulously crafted by blending nature’s best with science-backed activities.
About Body Cupid Pvt Ltd:
Body Cupid Pvt. Ltd is a beauty, personal care, and wellness company with innovative and efficacious products for aspiring young India. Sold across General Trade, Modern Trade, E-commerce, and D2C platforms, the company’s products are available across the country leveraging its deep innovation and manufacturing capabilities as well as strong sales & logistics network. Its leading ranges in skincare, haircare as well as health & wellness are rated highly on marketplaces like Amazon and Flipkart amongst many others, with bestsellers in multiple categories.
