The leading lights in the fashion industry are working feverishly to stay up to date with the rapidly changing field of artificial intelligence. “In five years, it will be impossible to imagine a fashion world without AI’s influence.” The terms of the game are being set by AI, not only by it, according to Sanjeev Mohanty, Managing Director (US and Canada) of Levi’s.
With a little help from AI, the fashion industry broke through a new barrier and is now creating trends rather than just following them. “With generative AI, we can now create individualized experiences with unparalleled precision, rather than just following trends.
AI and Personalisation
In this sense, Tata CLiQ makes use of AI. “It (AI) is enabling the creation of visuals that are tailored to geographical parameters,” stated Gopal Asthana, CEO. Personalized content, offers, and product suggestions are being produced by us using AI.
The chief executive officer of Snapdeal, Himanshu Chakrawarti, claims that generative AI is improving tailored customer experiences. “At Snapdeal, we leverage machine learning (ML) algorithms to generate personalized recommendations in real-time, and naturally, this helps with visual merchandising for unique setups”.
