Verandah, a high-end resort and swimwear brand, is the first Indian fashion business to receive the Butterfly Mark Certification, which is determined by a panel of premium sustainability specialists situated in the UK.
The brand’s commitment to sustainability in all facets of business is reflected in the certificate that experts bestow upon it based on its trademarked Butterfly Methodology, which includes tools for risk and opportunity mapping as well as environmental, social, and governance+ assessment.
By doing this, Positive Luxury seeks to unite a group of companies that have the potential to lead their respective industries and inspire other companies to provide luxury products in an eco-friendly manner.
Luxury brands Louis Vuitton, Christian Dior, Givenchy, Lisa Franklin, Dom Perignon, Veuve Cliquot, and Tom Ford Beauty have held the Butterfly Mark certification for ‘contributing to the future of the planet’. Further, YSL Beauty, Kama Ayurveda, and Kiehl’s have certifications in the beauty realm, and IWC Schaffhausen and Tag Heuer in jewelry and watches.
Owing to fast fashion, brands are producing twice the amount of clothes today than they did in the year 2000, according to earth.org. Such garments are often made of nylon or polyster, which result in microplastics in the oceans, esitmated to be to the tune of plastic pollution emanating from 50 billion bottles.
