Together, Archroma, a leader in specialty chemicals with an emphasis on sustainable solutions, and ColorDigital GmbH, the company behind DMIx, a trailblazer in the digitalization of the textile supply chain, will make the largest library of engineered color standards in the textile industry available to the DMIx ecosystem of fashion brands and suppliers.
Brands will be able to embrace nearly limitless color creativity with the confidence of color precision thanks to the integration of all 5,760 color references in the Color Atlas by Archroma® into ColorDigital’s DMIx interactive collaboration platform.
Sustainability is a critical component of DMIx and Archroma. The Archroma Color Atlas’s colors are designed to reproduce color accurately and consistently while also adhering to cutting-edge environmental standards.
“Archroma takes a ‘Planet Conscious’ approach to color. Like DMIx, we want to empower designers to make sustainable choices from color inspiration to execution. That’s why we build achievability criteria into our colors standards, considering eco-compliance, fastness performance, color consistency and resource efficiency.
“Strategic color management can transform textile and fashion businesses and drive commercial success. We are delighted to collaborate with Archroma to help make color development and production more creative, efficient and accurate, and more environmentally responsible too.”
