Skechers, The Comfort Technology Company®, announces the signing of leading cricket player Ishan Kishan as brand ambassador for Skechers India. Cricket is the number one and most revered sport in India, and the wicket-keeper batsman has been competing this season in the first Skechers cricket boots set to launch in the future. Ishan Kishan will also appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections.
Ishan Kishan, who has taken the cricketing world by storm with his remarkable skills and fearless approach, shared his enthusiasm about the partnership, saying, “I am excited to be a part of the Skechers family. As an athlete, footwear is critical when it comes to comfort and performance in my game. With Skechers, I have a partner which perfectly aligns with my needs. I look forward to associating with them in their commitment to creating world-class athletic footwear for everyone.”
Rahul Vira, CEO, Skechers Asia Pvt. Ltd., said, “The signing of Ishan Kishan is a milestone for Skechers. We see this as an opportunity to tap into India’s love for cricket, and are proud to have Ishan on board, wearing the first Skechers cricket boots and appearing in campaigns. More than just a partnership, adding Ishan to our team is testament to the brand’s commitment to promoting sports and active lifestyles with innovative products that deliver our signature comfort that performs.
Beyond cricket, the Skechers team of athletes competing in the brand’s performance footwear includes elite footballers including Harry Kane, Oleksandr Zinchenko and Anthony Elanga; NBA stars Julius Randle and Terance Mann; Major League Baseball players including Clayton Kershaw, Aaron Nola and Brendan Donovan; golfers Matt Fitzpatrick and Brooke Henderson; and pickleball pros Tyson McGuffin and Catherine Parenteau.
About Skechers South Asia Pvt. Ltd and Skechers USA, Inc.
Skechers South Asia Pvt. Ltd is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Collections from The Comfort Technology Company® are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and approximately 5,170 Company- and third-party-owned physical retail stores.
