DENIM

Revolutionising India: Yamuna Innovative Engineering Paving the Path for Positive Growth

Published: April 10, 2024
Author: Fashion Value Chain

Forget economic slowdown – India’s denim market is rocking a different tune. While other sectors might be feeling the blues, denim wear is experiencing a vibrant resurgence after the COVID-19 epidemic. From established giants like Levi Strauss and Pepe Jeans witnessing explosive growth to the rise of innovative D2C brands like Freakins and Snitch, this story is stitched with ambition and resilience. 

The Indian denim market is booming at an impressive average rate of 8 per cent to 9 per cent annually. Projections suggest it will skyrocket to US $ 9.15 billion by 2026, up from US $ 6.15 billion in FY 2023, as suggested by multiple market studies.

Last year, Arvind Ltd., opened the largest exclusive brand outlet in South India yet, in Bengaluru, offering denim customisation. 

Top Denim Mills & Capacity in India
Company name      Capacity*
Jindal Worldwide145
Arvind125
Vishal Fabrics105
Aarvee Denims and Exports85
Partap Spintex80
Nandan Denim110
Etco Denim39
Raymond UCO Denim56
Bhaskar Industries44
Oswal Industries

*Million metres per annum (approx. figures)

Inception & Success Story of Yamuna – The Brand

Yamuna Machine Works, with its customer-centric approach and innovative engineering, since last more than 30 years, empowers its customers in India and abroad with cutting-edge solutions. Yamuna has carved a niche for itself in providing Textile processing fabric machinery with its state-of-the-art manufacturing, especially for Denim, Wovens, Knits, Carpets and fields of technical textiles.

In Denim machinery supply for textile fabric processing, Yamuna enjoys more than 90% market share and has been popular for machines of repute abroad in South America, Africa and Central Asian countries with success. Yamuna is a very popular unique brand as an outstanding machinery supplier in Indian and Abroad.

Range of products offered by Yamuna, especially for Denim processing

  • Singeing – Principally removes protruding fibres from the fabric surface and offers a clean look & feel to the fabric
  • Desizing – removes size from the fabric to enable the process of mercerising (offering strength and shine to the fabric) or overdyeing the denim – a process of adding colour and value to the fabric.

Over dyeing of Denim with the help of various dye substrates remains a challenge in terms of even application and calls for high precision in application areas and treatment. Yamuna Machine Works offers its expertise in this very field with great acumen and ergonomic design, so much so, that the Yamuna Over dyeing range remains the most preferred machine in India and abroad equally.

  • Heat Setting of denim fabric – In today’s times denim is made lighter and more flexible to wear with the incorporation of Lycra, Lyocell (regenerated fibres from Eucalyptus trees) and Polyester for improved handle, softness and ease of wear.

Finally, the denim is finished by imparting bow and skew unit (a requirement for proper drape of 3/1 denim twill fabric) and giving desired shrinkage, finally ready for apparel manufacturing. 

Yamuna washing technology ensures high washing efficiency with low water utilization and low energy requirement thus contributing to the effective use of natural resources and keeping conservation of energy at the forefront of innovation.

Denim fabrics being high in weight in terms of grammes per linear meter varying from 10 ounces to 14.5 ounces calls for robust machinery for treating the fabric in a very stable and effective manner.

Customer Service 

Service has remained the key factor for Yamuna to provide its customers satisfaction. It boasts more than 30 engineers with wide experience in handling Yamuna machines mechanically and also electrically to cater to the needs and wants of the customer successfully.

Conclusion

Yamuna remains a very formidable name in the textile processing manufacturing industry, particularly in the Denim market, for its customers in India and worldwide. Due to this Yamuna Machine Works with its manufacturing at Vapi (180 km from Mumbai) is poised and ready to leap forward to the growth demands of the industry at large and Denim in particular. 

Yamuna expands its product horizon from discontinuous processing to continuous processing of Woven and knitted fabrics by offering a Pre-Treatment range, a Mercerising range, Continuous Dyeing range in Yamuna’s focus towards better process, automation, better fabric consistency.

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