Brands | Fashion Updates

GLOBAL AUDIENCE OF DECISION-MAKERS FIRM UP INVESTMENT PLANS AT FESPA 2024

Published: April 10, 2024
Author: Fashion Value Chain

 Co-located events unveil innovations and new markets for business growth

FESPA Global Print Expo 2024, European Sign Expo, Personalisation Experience and the inaugural Sportswear Pro (19 – 22 March 2024, RAI Amsterdam) attracted a global audience of senior decision-makers prioritising investments for business growth. The four co-located events and the extensive feature and conference programme unveiled new opportunities, highlighting thousands of innovations and trends, as well as new vertical market prospects.

Firming up investment plans was high on the agenda of visitors to the four co-located events with 92% of the audience looking to invest in equipment in the next 12 months. The collective median budget was over EUR 2.7 billion.

In line with this, the event attracted an international audience of senior decision-makers. 76% of attendees were business owners, directors, partners or managers and 85% of visitors shared that they are involved in the decision-making process for their business.

Over the four days, 12,706 unique visitors attended the events with 45% of visitors attending for more than a day. Visitors travelled from 120 countries, the Netherlands, Germany, the UK, Italy, Belgium, France, Poland, Spain, Switzerland, and Sweden bringing the largest portion of the audience.

Michael Ryan, Head of FESPA Global Print Expo, comments, “From conversations with exhibitors and visitors at the events, the buzz of creativity and eagerness to learn and explore new solutions and ideas manifested an inspiration to explore new opportunities in everyone.

Rigte Groenbroek, General Manager, EMEA, Onyx Graphics, commented, “FESPA is a vital event to build international brand awareness, gather market feedback, and connect with our international channel partners. FESPA offers us the perfect mix of end users and distributors from every part of the EMEA region.

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