Vineet Gautam is the chief executive officer of Bestseller, a Danish fashion and leisure firm, in India. He is responsible for a variety of brands, including Only, Selected Homme, Vero Moda, Jack & Jones, and others. Since Gautam joined Bestseller in January 2010, the company has grown from 15 doors approximately a year and a half ago to more than 1,600 locations now. Under his leadership, Bestseller India has become a major player in the country’s expanding fashion and lifestyle sector.
Gautam converses with India The retail industry is currently facing several challenges, including a slowdown in retail sales, the digital transformation of Bestseller India, the rise of direct-to-consumer (D2C) fashion firms in India, and an increasing trend of heavy discounting by brands.
When business is slowing down, it’s a good idea to take another look at any potential efficiencies. Post-Covid, I believe all fashion retailers have experienced significant growth, including us. We have significantly grown and examined new ventures, prospects, and product areas. We are also reflecting on our lives and examining what is morally right. We should also be implementing a lot of digital innovation and transformation at this time. We will also dedicate time to that, as it is what the industry is demonstrating. Now is an excellent time to strengthen business basics and efficiency.
