India, 04th March 2024: ASICS, a Japanese sports performance brand along with its brand athlete, Rohan Bopanna come together to amplify the global brand campaign, ‘Move Your Mind with ASICS’. Rooted in ASICS’ timeless philosophy of “Sound Mind, Sound Body,” this campaign celebrates the transformative power of movement as a gateway to holistic well-being. ASICS believes in the transformative potential of movement to elevate spirits and mental well-being. The company asserts that engaging in physical activity can lead individuals to a more positive psychological state. ASICS emphasizes that this principle applies universally, irrespective of one’s athletic prowess or background.
Bopanna’s rise to World Rank 1, not only reaffirms his status as a true champion but also serves as an inspiration to aspiring athletes everywhere, proving that with hard work and dedication, one could achieve the aspired goals.
Known for his passion, grit, and performance, Rohan Bopanna has reimagined the sport & showcased that anyone can achieve their optimum best with commitment and a technology-driven approach – towards the right guidance, strong mental and physical balance, and most importantly the right gear.
With this campaign, ASICS also launches, the French Blue Pack collection with Rohan Bopanna which includes favorites of Rohan and other Tennis players worldwide, Gel-Resolution 9, Solution Speed FF 3, and Pro-Fit Tech Apparel. In ASICS’ tennis collection, fit and performance are combined with advanced technologies and materials to create tennis shoes tailored to match one’s playing style.
Excited about the launch of the campaign, ASICS brand athlete Mr. Rohan Bopanna said
“For me, movement has always been key to unlocking my true potential. Having the opportunity to partner with a brand like ASICS which shares this philosophy, is incredibly exciting. Their dedication to providing athletes with the right equipment has been instrumental in my journey, both on and off the court. Together, we strive to inspire others to recognize their potential and embrace movement as a pathway to self-discovery.”
Commenting on the launch of the brand campaign, Mr. Rajat Khurana Managing Director – of
ASICS India and South Asia said, “For many years now, ASICS has been on a mission to influence as many athletes as possible to experience the uplifting impact of movement on the mind as a way of achieving their physical goals. Through this campaign featuring ASICS Brand Athlete Rohan Bopanna, we aim to embolden sportsmen to embrace choices that expand their horizons.
