EVENT UPDATE | Industry Updates | Sustainability

Domestic Textiles showcases their leadership across nature-based fibres and their unique Sustainability initiatives

Published: March 4, 2024
Author: Fashion Value Chain

Domestic Textiles, a leading entity within Grasim Industries, Aditya Birla Group, and a pioneering force in India’s linen, wool, and cotton markets, proudly announces its participation in Bharat Tex 2024, India’s premier textile festival. As a market leader with a legacy dating back to 1949, Domestic Textiles stands as a prominent player in these segments and harnesses unparalleled expertise and nation-wide infrastructure across nature-based fibres, setting industry benchmarks for quality, design innovation and sustainability.

Bharat Tex 2024, organized by a consortium of 11 Textile Export Promotion Councils and supported by the Ministry of Textiles, is taking place from February 26-29 in New Delhi. This global textile mega-event serves as a convergence point for entire textile value chain, industry luminaries, policymakers, and stakeholders, celebrating India’s rich textile heritage and technological advancements.

Domestic Textiles, a formidable player in the Indian textile sector, operates through three key units – JayaShree Textiles, Vikram Woollens, and Grasim Premium Fabric.

  • The company is a dominant player in the linen market, where it sources authentic European flax and offers a wide range of pure and blended linen products. Linen Club, a pioneer brand in linen under Domestic Textiles, serves the most extensive design collection in India and is renowned for its superior quality linen. With over 8500+ multi-brand outlets and 220+ exclusive stores, Linen Club is the ultimate destination for all linen enthusiasts, holding the prestigious title of India’s No.1 Linen Brand. It is also a supplier of choice for providing high quality linen fabrics to top international & domestic brands & retailers such as Louis Philippe, Blackberrys and more.
  • The company also excels in producing high-quality merino wool and offers a diverse range of worsted wool products.
  • It also manufactures premium cotton fabrics under brands like ‘SOKTAS’ and ‘Giza House,’ serving leading Indian and global menswear brands. With a customer-centric focus, Domestic Textiles ensures on-trend designs and innovative weaves & textures, meeting specific fabric needs in terms of quality, design, and exclusivity.

With Sustainability ethos at its core, the unique ‘Wealth-out-of-Waste’ initiative by the company is a testament to their commitment to good fashion. The initiative is centered around the idea of a circular economy and involves recycling and reusing waste linen materials. Here, the waste that is generated during flax production is upcycled to create blended yarn, linen-rich fabric and ready to wear apparel.

Domestic Textiles, as a market leader, prioritizes eco-friendly practices across its entire value chain. From sourcing authentic European flax for linen production to implementing waste-to-wealth initiatives, the company steadfastly reduces its environmental footprint. 16% of consumption is derived from renewable energy sources, while strict adherence to waste management policies includes the segregation of hazardous, non-hazardous, recyclable, and non-recyclable waste.

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