BIRKENSTOCK is elated to announce the opening of its latest store in Noida, Uttar Pradesh. This step marks the start of a series of store openings in the anniversary year 2024, with which the German-based global zeitgeist and purpose brand and inventor of the footbed (“Tradition since 1774”), is deepening its retail footprint in India – one of the largest white space regions. Strategically located in the prestigious Mall of India, the store opened doors to customers on February 3, 2024.
Spanning an impressive 1100 square feet, the new BIRKENSTOCK store promises to be a haven for footwear enthusiasts seeking both comfort and fashion-forward designs. This new store will showcase the latest collections and silhouettes, offering visitors a firsthand experience of BIRKENSTOCK’s iconic craftsmanship and commitment to quality. Classic silhouettes like Arizona, Gizeh, Madrid, Boston, Mayari, Bend, Uji, Stalon, Jackson and others will be available to shop from.
“Birkenstock is excited for its expansion within the thriving Indian market and is delighted to unveil the new store in Noida. The aim is to increase the brand presence throughout key markets and to be able to bring our footwear to our patrons. We seek to continuously drive our efforts to elevate the brand’s visibility and presence across the country with many more successful openings”, says Jens Hattab, Regional Managing Director Middle East Africa India at BIRKENSTOCK.
Vinay Bansal, Managing Director, Birkenstock India, adds, “We are overjoyed to extend the Birkenstock experience to a new location. We look forward to welcoming our customers to explore the perfect fusion of foot health and style.”
As a brand celebrated worldwide for its iconic footwear and timeless legacy, Birkenstock is thrilled to expand its presence in Noida catering to the growing demand for premium footwear that effortlessly combines style with wellness.
ABOUT BIRKENSTOCK
BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose – maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).
With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.
Birkenstock Group B.V. & Co. KG
Burg Ockenfels, Linz am Rhein, Germany
