Excitement brews as Jodi, the well-loved women’s and men’s apparel brand, prepares to make its mark in Dubai with a special pop-up shopping event on February 3. This eagerly awaited business-to-customer gathering at Le Guepard Café on Al Serkal Avenue promises to unveil Jodi’s latest collection, featuring the brand’s signature fusion prints and playful, youthful aesthetic.
Announcing their return to Dubai on Instagram, Jodi expressed enthusiasm about bringing their vibrant prints and mindfully handcrafted clothing to the city. The event aims not only to showcase Jodi’s classic womenswear line but also the recently expanded menswear collection. This move serves as an opportunity for the brand to connect with the diverse audience in Dubai and cater to the large community of non-resident Indians in the region.
Le Guepard Café will be transformed into a fashion haven, welcoming Dubai’s fashion enthusiasts to explore and indulge in Jodi’s unique creations. The pop-up event goes beyond commerce; it’s a chance for Jodi to build international brand awareness and create a lasting connection with fashion-forward individuals in the Middle East.
Looking ahead, Jodi has exciting plans for an India event next month at its brand headquarters in Pune. On February 10, the label invites shoppers to the ‘Jodi House Party,’ offering a delightful opportunity to discover their latest designs and connect with the brand on a personal level.
Describing itself as “Indian high street with a heart,” Jodi was founded by Gauri Verma and Karuna Laungani, uniting their passions for craft, culture, fashion, and travel. With both an e-commerce store and a physical store in Pune, Jodi has been making waves with its distinctive style, and the upcoming events in Dubai and Pune signal yet another chapter in their colorful journey.
