BRAND COLLECTION | Fashion Updates

Under Armour Unveils UA Infinite Collection for Endurance Runners

Published: February 5, 2024
Author: Fashion Value Chain

Leading US sports apparel and footwear brand, Under Armour, has introduced its latest running footwear franchise – the UA Infinite collection. Geared towards supporting both long run days and everyday miles, this endurance-focused collection boasts key footwear models designed for boundless, effortless, and limitless running experiences.

The UA Infinite Elite, a high-mileage training shoe available in men’s and women’s styles, headlines the collection. Engineered to make the last mile feel as great as the first, it features UA HOVR+ cushioning for a lighter, softer, and more responsive underfoot experience. The adaptive full-length UA Intelliknit upper ensures a comfortable and performance-driven fit, while the beveled heel design and durable rubber sole absorb impact for a smooth, steady feel.

Complementing the Elite is the UA Infinite Pro, an alternative style emphasizing balance, responsiveness, and consistency for a run-forever feel. Designed for recovery runs, everyday miles, and everything in between, this model incorporates key technology from the long-run day shoe, providing a versatile option for runners.

To mark the launch of the UA Infinite Elite, Under Armour took to the streets of Barcelona, Spain, alongside UA Mission Run Athlete Sharon Lokedi. Lokedi, an Under Armour pro runner, praised the shoe’s well-cushioned and responsive features, noting its significant contribution to her quest to become the best marathoner possible.

Under Armour’s UA Infinite collection showcases a commitment to enhancing the running experience, offering options tailored for various runner preferences and needs. Whether conquering long distances or enjoying daily runs, these shoes aim to redefine comfort and performance for athletes.

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