Tommy Hilfiger, under the umbrella of PVH, has launched its spring campaign for the Tommy Jeans label, bringing together a diverse group of creative voices influencing youth culture worldwide. The campaign spotlights five creators, each sharing their distinctive perspectives to illuminate the spirit of their generation.
Featuring a global cast, including Dutch model Nelson Gariba, British fashion rising star Mia Regan, Malaysian-raised British model Kit Price, Berlin-based Chinese artist Kicki Yangz, and French designer Dahana De Caro, the campaign captures their essence during a relaxed weekend in the sun. The creators showcase Tommy Jeans essentials, embodying the Classic American Cool lifestyle.
Photographer Tyrell Hampton captures the essence of the campaign, emphasizing the global yet quintessentially American feel. The collection maintains Tommy Hilfiger’s signature all-American edge, offering denim essentials that define the dress code for the new generation. The range combines iconic Americana prep and street style with West Coast-inspired sport influences, including versatile outerwear suitable for day-to-night style. The campaign not only highlights the fashion but also celebrates the cultural diversity and creativity shaping today’s youth culture.
