Asprey, the luxury lifestyle and accessories brand, is set to open its second London boutique within The Peninsula London hotel on Hyde Park Corner in February. The boutique, designed by Storey Studio, will have a corner window overlooking Hyde Park Corner and 2,293 sq ft of retail space. It will follow the design principles of Asprey’s flagship store on Bruton Street, Mayfair, with a soft color palette and a strong sense of discovery for clients.
The boutique will feature Asprey products across categories, including jewellery, leather, silver, crystal, china, and bespoke items. The design, in soft purple and pistachio within a contemporary mansion setting, aims to provide an experiential space beyond traditional retail. A particular focus will be on the Imperial Jadeite collection in jewellery, with exclusive pieces introduced for The Peninsula London.
Asprey’s Chairman, John Rigas, highlighted the alignment of values between Asprey and The Peninsula London, sharing a commitment to excellence, bespoke service, and supporting creativity and innovation. The collaboration aims to offer a unique experience, complementing the hotel’s ‘Best of British’ theme.
