Levi’s® is set to make a stylish impact at Lollapalooza India 2024, returning with its popular Tailor Shop at Mahalaxmi Race Course in Mumbai on January 27th and 28th, 2024. Building on the success of the inaugural edition, the brand collaborates with Indian artists Aaquib Wani, Mira F Malhotra, and Aniruddh Mehta to unveil 15 exclusive designs inspired by music, moments, and memories.
Festival-goers attending Lollapalooza India 2024 will have the opportunity to personalize their Levi’s® festival products using limited-edition designs featuring tailored paneling, heat press stickers, and screen prints. This collaboration with leading artists allows attendees to express their individual style while embracing Levi’s® iconic denim.
The Levi’s® Tailor Shop will also be present at the Artist Village within the festival, providing performing musicians with the chance to add their personal touch to Levi’s® gear using these unique designs.
Amisha Jain, Senior Vice President and Managing Director, SAMEA at Levi Strauss & Co., expressed excitement about the Levi’s® Tailor Shop, stating, “Levi’s® has always served as a canvas for authentic self-expression,” and highlighted the overwhelming response received last year. The brand aims to create unique stories and styles with festival attendees at Lollapalooza India 2024, connecting with a new generation seeking genuine brand experiences at the intersection of music and style.
