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END., Noma t.d., and Vans Unveil Collaborative Capsule Collection

Published: January 27, 2024
Author: Fashion Value Chain

In a noteworthy collaboration, British luxury fashion retailer END., Japanese textile design brand Noma t.d., and American skate brand Vans join forces to introduce an eight-piece capsule collection. The collection features intricate NOMA t.d. prints, characterized by hand-drawn textiles and bespoke patterns that strike a balance between modern and traditional aesthetics.

The collaboration extends to Vans’ skate-inspired pieces, where NOMA t.d. and END. Infuse their distinctive style, seamlessly blending traditional prints with contemporary skate-inspired fashion. The capsule includes three sneakers from Vans’ footwear range—Authentic, Slip-On, and Sk8-Mid—each adorned with floral bandana patterns, enhancing their recognizable silhouettes.

The apparel offering in the collection maintains the theme of archival prints, with the Station Jacket and Pant combining Beluga grey with an all-over print. Exclusive NOMA t.d. branding and co-branded prints are featured throughout the capsule’s jersey offerings.

The highly anticipated collection is set to launch online via END. On January 26, marking one of the first prominent fashion collaborations of the year. This partnership follows Vans’ introduction of initiatives aimed at creating must-have products, including the OTW by Vans pinnacle category, which brings together elevated product expressions and brand experiences in collaboration with influencers from art, design, style, skate culture, and entertainment. Ian Ginoza, VP Creative Direction for Pinnacle at Vans, emphasized the platform’s commitment to pushing boundaries and challenging conventions while staying true to the brand’s skateboarding origins.

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