Nandani Creation Ltd, a prominent player in women’s Indian wear, has joined forces with Franchise India to broaden its retail reach in the Indian market. The collaboration aims to establish 75 new franchise stores for Nandani Creation’s brands, including Jaipur Kurti, Amaiva, and Jaipur Kurti Luxe, across six states by the year 2027.
These stores are planned to be strategically opened in Andhra Pradesh, Telangana, Gujarat, West Bengal, Bihar, and Jharkhand. The expansion initiative is expected to reduce reliance on third-party e-commerce platforms, offering an opportunity for direct customer engagement and contributing to the company’s overall revenue and profitability.
Anuj Mundhra, Chairman Managing Director of Nandani Creation Limited, expressed enthusiasm about the partnership, highlighting its significance in empowering women through fashion. The collaboration with Franchise India, known as Asia’s leading integrated franchise solution company, is seen as a pivotal step in making the brand’s collections more accessible across key regions, celebrating the beauty of Indian attire.
Established in 2012, Nandani Creation Limited currently distributes its brands through various channels, including retail stores, its website, and online platforms such as Myntra, Ajio, Nykaa, Amazon, Flipkart, and Tata Cliq. The expansion through franchise stores adds a new dimension to the brand’s commitment to providing a diverse range of Indian wear options to a wider audience.
