In celebration of National Youth Day, The Body Shop, a British personal care and beauty brand, engaged with young Indians through its Youth Collective Council. After a productive round table discussion, insights from the council members have been incorporated into The Body Shop India’s ‘Brand Strategy 2024.’
The brand is set to enhance its focus on gender sensitivity across its operations, aiming to create a more inclusive environment. Additionally, The Body Shop India plans to introduce Braille in its stores gradually, enhancing the shopping experience for visually impaired customers. The commitment to inclusivity extends to advertising campaigns, where a diverse array of models will be featured to promote representation.
Harmeet Singh, Vice President of Marketing, Digital, and Product at The Body Shop Asia South, expressed the brand’s dedication to empowering and engaging the youth, fostering an inclusive environment. National Youth Day serves as a reminder of the potential within the younger generation, and The Body Shop is committed to supporting their resilience, creativity, and passion for a brighter tomorrow.
Established in 2006 under Quest Retail Private Limited, The Body Shop India has grown to encompass 200 stores across 75 Indian cities. Quest Retail also oversees The Body Shop India’s retail operations in Bangladesh, Nepal, and Sri Lanka. The collaboration with the Youth Collective Council reflects the brand’s commitment to evolving and staying aligned with the values of the youth.
