Pharrell Williams’s Louis Vuitton showcase transported attendees to a modern Wild West, held at the Jardin d’Acclimatation in the Bois de Boulogne. The spectacle featured a colossal set behind the Vuitton Foundation, projecting majestic Rockies landscapes. Pharrell, known for his multi-faceted creativity, collaborated with Disney’s animator Ron Husband to illustrate his vision of the first cowboy.
The runway presented a reimagined Wild West through a Vuitton lens, with models adorned in embroidered denim chaps, Doc Holliday redingotes, and tooled leather jerkins. The collection infused a touch of luxury into Western archetypes, showcasing sheriffs in felt wool cabans, ranch hands in denim jackets embroidered with desert flowers, and barons of cattle in great coats with turquoise stone buttons.
Pharrell continued to showcase his signature suits with flared pants and micro double-breasted jackets, this time in pristine white wool and faded denim. The collection was not just a fashion statement; it was a commercial success, affirming Pharrell’s seamless transition from music to fashion.
In a diverse and inclusive finale, the Native Voices of Resistance appeared, chanting and drumming, highlighting Vuitton’s collaboration with the Dakota and Lakota nations. Despite any critique about pushing fashion boundaries, the show left a lasting impact, earning sustained applause and further solidifying Louis Vuitton’s status as the hottest menswear brand. Pharrell’s ability to blend creativity, inclusivity, and commercial success was on full display in this modern Wild West collection.
