NuNorm, founded by Jeff Lau, made its debut with a revolutionary makeup line specially crafted for men’s skin. The collection features five products tailored to the modern man’s daily routine, addressing common skin issues like large pores, dry or oily skin, patchy facial hair, redness, and acne. The core collection includes the Shine Eraser, a blotting powder; Quick Cover Stick, a dual-ended foundation and concealing stick; Tinted Hydrator, a water-gel formula for a matte finish; Brow Rescue, a dual-ended brow pencil; and Okuni Brush, a vegan brush for mess-free application.
NuNorm aims to challenge outdated perceptions and empower men to embrace authenticity while caring for their skin. The products are cruelty-free, gluten-free, paraben-free, and vegan, reflecting the brand’s commitment to ethical and sustainable beauty practices. NuNorm’s direct-to-consumer cosmetics line offers an AI-powered shade matching tool on its e-commerce platform for a seamless selection process.
